DEEP Certificate in Mastering Marketing: From Basics to Customer Insights

Teacher

saipaliadmin

UGX1

COURSE DESCRIPTION

DEEP Certificate in Mastering Marketing: From Basics to Customer Insights

Diagnose the traditional and new age marketing techniques and strategies.
Discuss the basics of Marketing management, its various theories and methodologies, and changes in the Indian Market
Identify the concepts and importance of Segmentation, Targeting, and Positioning of products and services in the Marketing
Diagnose the importance of understanding the buyer and their behaviour when marketing any product/service.
Examine the process of consumer decision-making and the strategies used to understand it.
Describe different types of marketing mix used by marketers to market their products/ services to the customers.
Discuss the concept of marketing communications and the factors to be taken into note when communicating with customers.
Diagnose the difference between Advertising, Sales Promotion, and Public Relations, and understand their timely use and process.
Explain the Integrated Marketing Process and the advantage of using it when marketing any products/ services.
Identify the importance of the Great Indian Middle Class, its characteristics, affecting their marketing trends.
Examine the rise in expectations in marketing and the challenges faced by marketers when promoting ant product/service.
Summarise the process of market research conducted when planning a marketing campaign.
Distinguish between products and services and the strategies and processes followed to promote them in the market.
Discuss the service marketing strategies, encompassing various methodologies and tactics tailored to the specific goals and target audience
Diagnose the effect of technology in the service sector and its advantages and disadvantages in upgrading service marketing
Classify the different gaps affecting the service sector using the GAP Model and the methods to decrease them.
Diagnose intricate intertwining of services, technology marketing strategies, characteristics, and marketing mix planning.
Discuss the factors affecting the profitability of the service sector and the economic and dynamic changes that affect it.
Examine the strategies of price discrimination, relative costs, and economies of scale, intertwining intricately.
Diagnose the service profitability chain, the key elements leading to profitability
Explain the interplay between service gaps and service store performance in profit generation.
Identify an array of marketing strategies to outdo rivals and career opportunities available in their development.
Discuss the key drivers in service quality and the evolution of services from time to time.
Explain the concept of service expectations and the service expectations in today’s world.
Identify the factors that influence desired and adequate services, along with the zone of tolerance.
Diagnose the sources and importance of word-of-mouth communication in today’s world.
Examine the relation between Customer Delight and Customer Loyalty
Describe methods to escalate the customer service expectations and their effects.
Discuss the meaning, importance, and factors influencing customer perception.
Describe the intricate interplay of customers’ behaviour, which significantly influences both the decision-making process and marketing forecasting.
Explain customer encounters and the factors affecting the end-to-end customer experience.
Examine various types of customer encounters and the Do’s and Don’ts as a Response to Customer Needs and Requirements.
Diagnose the concept of customer satisfaction and the different metrics used to measure it.
Explain the meaning of service quality and the different methods used to measure it.
Examine the utilization of customer research aids in comprehending customer expectations and the essential market research aspects.
Discuss the various elements of effective service marketing research.
Diagnose the method and importance of SERVQUAL survey in understanding customer perception.
Categorise the complex process that involves conducting customer research, analysing the findings meticulously to achieve optimal outcomes.
Discuss the significance and the methods to measure customer experience and their role in designing performance matrix.
Discuss the value of the relationship with customers and the different strategies that help in relationship development.
Describe the concept of Customer Relationship Management (CRM) and its importance in maintaining customer relationships.
Classify the different stages of relationship development and the strategies to build long-term relationships with customers to retain them.
Explain the intricate interplay between service failures, service recovery strategies to ensure exceptional customer service impacts businesses.
Discuss the concept of service guarantee with their strategies and benefits.

LEARNING OUTCOMES

Compare the changes in marketing techniques of the old and new age, along with their effects on the customers.
Interpret a vast array of intricate and diverse theories encompassing various principles and methodologies of Marketing Management and their revolutionary effect on the Indian Market.
Paraphrase the intricate importance of segmentation, targeting, and positioning of products and services in marketing management.
Examine the effects of consumer behaviour and understanding customers when marketing any product/service.
Make use of the consumer decision-making process when strategizing any marketing plan.
Inspect various types of marketing mixes employed by marketers to promote their products/services to customers.
Paraphrase the importance of marketing communications in its essence and important factors considered while communicating to target audiences about products, services, or brands to influence their perceptions and behaviours.
Differentiate between Advertising, Sales Promotion, and Public Relations, and use them according to the needs of marketing communication.
Interpret the Integrated Marketing Process and its uses and advantages when promoting any product/service.
Inspect the characteristics and importance of the Great Indian middle class in Future marketing trends.
Inspect the challenges faced by marketers and the different expectations companies have of marketers.
Interpret the use of Market Research and the process followed when running a marketing campaign.
Compare products and services and various strategies used to promote both in the market.
Inspect the intricate interplay between the multifaceted service marketing strategies for achieving sustained business growth and competitive advantage.
Interpret the impact of technology on the service sector, as well as its pros and cons in enhancing service marketing.
Categorize the various gaps that impact the service sector using the GAP Model and outline strategies to mitigate them.
Construct the planning of the marketing mix, characteristics, and marketing strategies for services and technology.
Interpret the economic and dynamic changes that affect the profitability of the service sector.
Observe the intertwining of strategies for price discrimination, relative costs, and economies of scale.
Illustrate how key elements influence the profit using the service profitability chain.
Diagnose the service gaps in service sectors that affect the profitability of a store.
Discover the various marketing strategies utilized to compete with competitors and the careers available.
Examine the key drivers in service quality that constantly evolve services over time, influencing their progression.
Interpret the notion of service expectations and the way they are perceived in the contemporary world.
Paraphrase the elements that impact the level of service expected and considered acceptable, as well as the range within which variations in service quality are tolerated.
Illustrate the origins and significance of word-of-mouth communication in contemporary society.
Discover the correlation between Customer Delight and Customer Loyalty and their effect on improving service expectations.
Review ways to raise customer service standards and their impacts on service expectations.
Inspect the significance, interpretation, and elements that shape how customers perceive things.
Interpret the decision-making process and marketing forecasting influenced by the behaviour of customers.
Diagnose the customer encounters and the variables impacting the overall customer journey.
Illustrate the different kinds of encounters with customers and the appropriate and inappropriate actions to take in response to their needs and demands.
Illustrate the idea of customer satisfaction and the various metrics employed to assess it.
The meaning of service quality and different methods used to measure it.
Inspect the Customer expectations and the elements required for market research to understand customers
Compare the different components of successful service marketing research
Illustrate the significance of the SERVQUAL survey, its approach, and its ability to help comprehend how customers perceive a service.
Examine the findings of the customer research program and analyse with precision to obtain favourable output.
Paraphrase the importance of assessing customer experience and the techniques for its measurement in shaping performance metrics.
Compare the various strategies involved in relationship development and the value it give in customer satisfaction.
Interpret the idea of Customer Relationship Management (CRM) and its significance in upholding customer relationships.
Summarize the various phases involved in developing customer relationships and outline effective tactics for establishing enduring connections with customers to retain them.
Discover the implementation of diverse service recovery strategies that aim to address service failures and enhance customer experience.
Interpret the idea of service guarantee, along with its associated approaches and advantages